Human beings are social creatures; we need contact with other humans to feel fulfilled. While I’m certain that it’s not a need for “fulfillment” that drives most social media today, I thought that starting this post with something nice and philosophical would be appropriate. Now, to the meat grinder!
Anyone who is advertising a good or service these days utilizes social media to some degree. (Notice that I did NOT say they utilize it effectively!) Whether simply keeping up on what your favorite celebrity is doing to destroy their own reputation, or actually seeking out new customers with innovative marketing initiatives, you’re relying to some degree on social media.
Another interesting facet of modern technology is that you have to be able to both lead and follow your social media cohort from your mobile device! W