For many attorneys, talking about unbundled legal services ranks right up with non-lawyer ownership as forbidden topics. Hell, if you’re one of the several state bar groups who has sued Legal Zoom, it may be even worse. However, there’s no way to talk about how technology can benefit lawyers without giving appropriate recognition to unbundling.
We see it everywhere. From eDiscovery to legal forms, it’s all around. As many have suggested, unbundled legal services are the future, and failure to adopt could result in being left behind. So you’ve decided to adopt. You created yourself a nice little forms library, and most of them sit unused on your infrequently visited website.
Your new products need a platform to be marketed. Fortunately, Facebook just released a bunch of new tools that seem tailor-made for marketing your unbundled legal services: (more…)
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