Part VI in a continuing series on improving your firm’s website
Part I: 7 Tips to Improve Your Bio Page
Part II: 5 Best Practices for your Practice Areas
Part III: Video is a Game Changer
Part IV: 4 Reasons You Should Blog
Part V: 3 Videos You Need to Have
Part VI: 4 Reasons to Ignore SEO
Part VII: 4 Steps to Know (and Track) Your Audience
Based on the number of articles that I see every day, it would seem that SEO (Search Engine Optimization) is quite an important issue today. At least for internet marketing companies. Their pitch? Let us come in and re-work your website so that you’ll rank at or near the top in search engine results. These searches, referred to as “organic searches,” are the ones where you type in a word or phrase that the engine uses to pull your results. By knowing how those results are organized, marketers claim they can optimize your website to exploit those systems.
Sadly, their pitch routinely works, especially on lawyers. If you’re getting frustrated with the level of success (or lack thereof) you’ve achieved from your internet marketing, you definitely want to look for ways to improve. However, here are 4 reasons to ignore SEO as part of your strategy: (more…)
Announcing Resilience Cybersecurity and Data Privacy Blog
One Thing You Need To Do Before Buying Cyber Liability Insurance
5 Things You Need to Know About the New War on Encryption
How NIST Made Me Excited About New Password Rules
What You Need to Learn from the Biggest Cyber Attack in History
We Are Dangerously Close to a Dystopian Cyber Security World
7 Simple, Fraud-Free Ways to Handle Negative Reviews
The Five Essential Elements of a CYA Cyber Liability Policy
Why Hasn’t Technology Been a Major 2016 Election Topic?
How to Make Even the Best Law Firm Website Fail Miserably
Best New Apps for Lawyers – June 2016
My 8 Favorite Mobile Apps for Paperless Depositions
Best New Apps for Lawyers – May 2016
4 Reasons Lawyers Will Love Twitter’s Latest Update
You Need to Prioritize Cyber Security Fundamentals Immediately
Does Your Law Firm Need a CRM System?
10 Innovative Ways to Destroy Your Lawsuit with PowerPoint
What Big Data Can Tell You About Your Jury Pool
How to Be a Productivity Ninja with the Better Touch Tool
Best New Apps for Lawyers – April 2016
How to Create Free eSignatures in Four Simple Steps
The Best VPN Technology to Secure Your Confidential Data
How to Use Evernote to Make Business Cards Useful Again
6 Simple Reasons You Need to Use a VPN
The Best of ABA TECHSHOW 2016: Rocket Matter’s Redesign
The Best of ABA TECHSHOW 2016: The Expo Hall
Best New Apps for Lawyers – March 2016
ABA TECHSHOW Live Blog – Day 2
ABA TECHSHOW 2016 Live Blog – Day 1
See You at ABA TECHSHOW 2016?
10 Best Email Apps to Tame Your Runaway Inbox
Best New Apps for Lawyers – February 2016
How to Archive Your Digital Files in a Paperless Law Firm
Apple’s Response: 5 Different Ways the FBI’s Argument Blows
6 Damn Good Reasons You Really Need VoIP Phone Service
Phishing: When One Email Shuts Down Your Law Firm
How to Create a Successful Law Firm Website: Web Hosting Services
How to Ignore the Experts: Most Popular Passwords of 2015
Best New Apps for Lawyers – January 2016
Your SEO Strategy is About to be Suddenly Obsolete
Review: FullContact – Intelligent Contact Management
How E-Signatures Will Make You a High Tech Professional
9 Ways Cyber Security will Embarrass Lawyers in 2016
Best New Apps for Lawyers – December 2015
How to Boost Your Office’s WiFi Network Like a High Tech Pro
Social Media Trends Lawyers Need to Know in 2016 Pt. 3
How to Improve Your Local SEO: 4 Simple Steps
Social Media Trends Lawyers Need to Know in 2016 Pt. 2
Best New Apps for Lawyers – November 2015
Social Media Trends Lawyers Need to Know in 2016 Pt. 1
How to Save Serious Money with a Paperless Law Firm
12 Awesomely Funny Gifts for Lawyers (with Issues!) Vol. 3
10 Innovative Project Management Tools for Lawyers
How to Energize Your Law Firm by Practicing Mindfulness
Why You Need Project Management in Your Law Firm
Boost Your Online Marketing with Lawyer Marketing Score
Best New Apps for Lawyers – October 2015
Buy Your Way to Thought Leadership! (Yes, sarcasm)
Best New Apps for Lawyers – September 2015
Data Visualization: Inside Ravel Law’s Research Revolution
eDiscovery and the Ethics of Social Media [Slideshow]
Wearable Technology and Lawyers: A Love Story?
Best New Apps for Lawyers – August 2015
How to Dominate Digital Marketing Like an Expert
Best New Apps for Lawyers – July 2015
How to Create a Successful Law Firm Website: Your Domain Name
eDiscovery Experts: The Secret Weapons of Modern Litigation
8 Contract Management Systems that will Steal Your Job
How to Create a Successful Law Firm Website: Getting Started
Florida’s Social Media Ethics Opinion is Bad. Really Bad.
Best New Apps for Lawyers – June 2015
13 Mobile Apps to Help You Enjoy Your Holiday Weekend
3 Ways to Better Protect Your Law Firm from a Cyber Attack
A Better Firm Website: 8 Critical Website Components
6 Unparalleled LinkedIn Tools You Ignore Every Day
The Best Home Office for Your Law Practice
How to Create a Powerful Brand for Your Law Firm
From Word-of-Mouth to the Web: The Online Referral Chain [Guest Post]
Defeating the Robots: How Lawyers Avoid Becoming Obsolete
Ignoring eDiscovery? The Internet of Things Will End Your Career
The Real Reason You Need Cyber Liability Insurance
9 Shameless, Uncensored Tips to Boost Your Paperless Office
Best New Apps for Lawyers – May 2015
10 Simple Ways Twitter Will Make You a Better Lawyer
How to Draft the Right BYOD Policy for Your Law Firm
Net Neutrality: In Support of the 2015 Open Internet Order [Slideshow]
5 Tools LinkedIn is Giving Away for Free
Will Your Vendors Cost You Your Law License?
Dropbox for iOS Gets Overhaul, Microsoft Office Integration
Best New Apps for Lawyers – April 2015
A Better Firm Website: Keep Your Website Content Up-To-Date
5 Proven Tips for Better Social Media Marketing
LinkedIn Elevate: Because Your Employees are Cooler than You
Cyber Attack War Games: Where Are You Vulnerable?
4 High Tech Ways to Improve Your Depositions
Best New Apps for Lawyers – March 2015
4 New Facebook Tools Perfect for Unbundled Legal Services
What Happens When You Get Hacked? Cyber Attack Anatomy
A Better Firm Website: Mobile Friendly or Else!
8 Simple Cyber Security Rules You Need to Know
Why Should Lawyers Care About Apple Watch?
6 Excellent Timekeeping Apps for Lawyers [Updated]
Best New Apps for Lawyers – February 2015
The Ultimate List of Social Media Tools and Apps
14 Simple Hacks to Boost Your Social Media Marketing
How to Create a Social Media Strategy that Gets Results
9 Essential Skills of a Law Firm Social Media Manager
5 Ways Lawyers Can Make More Money Using Social Media
Florida Bar: Destroying Relevant Evidence is A-OK!
6 Simple Tools to Create the Ultimate LinkedIn Profile
The Anthem Hack: 5 Critical Lessons for Your Law Firm
Does Your Law Firm Need an Enterprise Social Network?
The Best New Apps for Lawyers – January 2015
A Poem of SCOTUSblog’s Tweets is a Beautiful Thing
6 Reasons Your Law Firm Needs a Social Media Manager
Multi-factor Authentication: the Imperfect Tool You Need to Use
How to Create Professional Videos to Market Your Law Firm
4 Alarming Ways Europe’s Surveillance Plan Should Scare You
New Attorney Advertising Decisions Reduce Ethical Minefield
A Better Firm Website: Improve Your Google Search Rank
Metadata is Key to Getting the “Whole Truth” from Social Media
Best New Apps for Lawyers – December 2014
Knowledge Management for Lawyers: Establish a Routine
5 Social Media Trends Lawyers Need to Know in 2015
7 Reasons that Fitbit Data in Court Should Terrify You (Part 2)
7 Reasons that Fitbit Data in Court Should Terrify You (Part 1)
Best New Apps for Lawyers – November 2014
12 Awesomely Funny Gifts for Lawyers (with Issues!) Vol. 2
Review: Ravel Law – Legal Research for the 21st Century
New Threats to Attorney-Client Privilege (Part 2)
New Threats to Attorney-Client Privilege (Part 1)
Metadata – Elegant Weapon of a More Civilized Attorney
Is Your Social Media Evidence Admissible?
8 Tips for Increasing Your Law Firm’s Facebook Audience
7 Ways Google Inbox Can Boost Your Firm’s Productivity
Knowledge Management for Lawyers: Track Your Results!
Best New Apps for Lawyers – October 2014
Law Firms in a BYOD World [Slideshow]
7 Expensive Ways Lawyers Fail at Knowledge Management
Review: Rocket Matter for iPad
What’s the Point of Voluntary Cyber Security?
Awareness is the Key Ingredient for a Successful BYOD Policy
What’s the Best Evidence of an Obsolete Law Practice?
Best New Apps for Lawyers – August & September 2014
A Social Media Ethics Opinion that Got It Right
Law Firms in a BYOD World
Clio Cloud Conference Live Blog – Day 1
Clio Cloud Conference 2014
Best New Apps for Lawyers – July 2014
Best New Apps for Lawyers – June 2014
Is This the Future of “New Law”?
Team USA – I Believe!
The Ethics of Social Media, Pt. 5 [Slideshow]
5 Reasons Social Media Discovery Doesn’t Work
Best New Apps for Lawyers – May 2014
The Ethics of Social Media, Pt. 4 [Slideshow]
Clio’s New Task Lists vs. MyCase’s Workflows
The Ethics of Social Media, Pt. 3 [Slideshow]
7 Most Effective Presentation Apps for Lawyers
The Ethics of Social Media, Pt. 2 [Slideshow]
The Ethics of Social Media, Pt. 1 [Slideshow]
Why Have We Given Up on Email?
Best New Apps for Lawyers – March & April 2014
You Really Thought Cloud-Based Services Were Totally Secure?
Best New Apps for Lawyers – February 2014
5 Major Social Media Trends for Lawyers in 2014
4 Reasons the Comcast-TWC Merger is Bad for Everyone
Review: Authentic3D – Presenting Human Anatomy in 3D
Poll: Is eDiscovery Software Making Us Lazy?
Best New Apps for Lawyers – January 2014
eDiscovery and Social Media: The Duty to Preserve
Tweets of Wrath: This Attorney Didn’t Listen (Part 2)
7 Outstanding Contact Management Apps for Lawyers
6 Ways to Avoid Expensive Pay-Per-Click Advertising Mistakes
5 Totally Fixable Ways Law Firms Suck at Using Social Media
Not Hyperbole: The Internet Won’t Be The Same Without Net Neutrality
How To Streamline Your Law Practice by Using Multiple Monitors
5 Reasons Florida’s Ethical Rules on Advertising are Ridiculous
10 Apps That Do WAY More Than You Thought
Allow Social Media in Every Courtroom… NOW!
Best New Apps for Lawyers – December 2013
12 Awesomely Funny Gifts for Lawyers (with Issues!)
Who Wins with Non-Lawyer Ownership? Just the Bankers (Part 2)
Who Wins with Non-Lawyer Ownership? Just the Bankers (Part 1)
5 Keys to Complying with New Ethical Rules on Technology
Review: eDiscovery Assistant for iPad
Best New Apps for Lawyers – November 2013
6 Excellent Mind-Mapping Apps for Android & iOS
4 Routinely Ignored Benefits of Video Depositions
Stronger Passwords to Protect Your Practice [Infographic]
A Better Firm Website: 4 Steps to Know (and Track) Your Audience
Cloud-Based Case Management Software Review
Cloud-Based Case Management Software – MyCase
Cloud-Based Case Management Software – Rocket Matter
Cloud-Based Case Management Software – Clio
A Better Firm Website: 4 Reasons to Ignore SEO
4 Rules to Prevent Trial Tech from Ruining Your Case
Best New Apps for Lawyers – October 2013
Lawyers on Groupon: The ABA Adds to the Confusion
Review: Jury Strike for iPad
4 Excuses Law Firms Use to Avoid Innovating (that are Total BS) pt. II
4 Excuses Law Firms Use to Avoid Innovating (that are Total BS) pt. I
Tweets of Wrath: Unethical or Just Hilarious?
Mobile App Review: eSign by Landtech
A Better Firm Website: 3 Videos You Need to Have
7 Top Tactics Hackers Use to Steal Your Data!
Florida Bar on Ethics: “Get Off My Lawn!”
Lawyers and the Cloud: Better Check Your Internet Connection!
Can a Law Firm Become a Social Media Rock Star?
Astroturfing: Fake Online Reviews are Bad News For Law Firms!
Review: Jury Selection for iPad
A Better Firm Website: 4 Reasons You Should Blog!
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Lawyers and The Cloud: 5 Things to Consider
The 7 Best Jury Selection Apps…
4 Reasons Lawyers Will Love the iPhone 5s
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Tweets of Wrath: This Attorney Didn’t Listen
A Better Firm Website: 5 Best Practices for your Practice Areas
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Third-Party Social Media: Ethical or Not?
More Security Problems for Dropbox?
A Better Firm Website: 7 Tips to Improve Your Bio Page
Hackers’ Newest Target: Lawyers
Four Alternatives to Dropbox to Meet Your Firm’s Storage Needs
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10 Tips for Developing Effective BYOD Policies
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Tweets of Wrath: Social Media and the Disgruntled Client
8 Essential iPad Apps for Depositions
BYOD: Five Steps to Protect Your Clients and Save Money!
Being Social: Lawyers Prefer LinkedIn
Google: Email Users Have No Expectation of Privacy
Google AdWords: Too Clever For Your Own Good
Is Your Android Device Secure? New Vulnerabilities Raise Serious Concerns (Part 3)
Review: PDF Software for Attorneys
Is Your Android Device Secure? New Vulnerabilities Raise Serious Questions (Part 2)
This Is The Future of Courtroom Tech, and I Love It!
Is Your Android Device Secure? New Vulnerabilities Raise Serious Questions (Part 1)
Top 3 Reasons Non-Lawyers Should Not Write About Legal Ethics
Technology News Update (8/1/2013)
Replace the Legal Pad!
Technology News Update (7/31/2013)
Too Good to be True: Dropbox’s Little Security Problem
The Cyber Advocate’s Review Catalog
Technology News Update (7/30/2013)
The “Competent” Lawyer (Update)
ABA’s Ethical Use of Technology Update
Does Google’s Nexus 7 beat the iPad Mini?
Google says FIX YOUR WEBSITE!
Better for Lawyers: iPhone vs. Android
The “Competent” Lawyer
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